Our multi-channel launch campaign for Canva showcases the platform's promise that anyone can use it to create impressive visual materials without the need for extensive design education. But there's a small problem with this: people will find it hard to believe that those with no prior design experience could make such brilliant designs.

'Make it Unbelievable' features Takeshi Kitano, the world-known auteur celebrated for his comedy and yakuza films, and Gekidan Hitori, a Japanese filmmaker and actor who recently made a biopic based on Kitano's life. Picked for their well-known on-screen personas, they quickly revert to these when a proud Kitano shows Gekidan Hitori a presentation he has created on Canva for his new venture. It's of such a high standard, that Hitori doesn't believe Kitano actually made it himself and tells him so. Things go sideways from there and escalate to a dramatic degree, with both stars sticking to their versions till the bitter end. 

For the second chapter of our “Make it Unbelievable” campaign, Takeshi Kitano and Gekidan Hitori are back, this time as rival daimyos in the Sengoku era. After years of war, they have finally agreed to put an end to hostilities. To celebrate, Kitano made a stunning SNS post. He proudly shows it to Hitori, who, smirking, refuses to believe Kitano could've created something so pretty. The disbelief escalates quickly—threatening not just their truce, but the entire nation!

For the third episode of the “Make it Unbelievable” trilogy, Takeshi Kitano returns as the CEO of a fashion brand poised to take over Japan's couture scene. But when Kitano discovers that his franchisees have been messing with his logo, he's the one in disbelief.

https://www.brandinginasia.com/canva-launches-funny-campaign-film-in-japan-starring-takeshi-kitano-and-gekidan-hitori-make-it-unbelievable/

https://lbbonline.com/news/medieval-japanese-lords-craft-unbelievable-social-posts-in-canva

Make it Unbelievable

When you pair up two celebrities with little in common except a growling appetite, you get some pretty off-the-wall comedy. And a roaring success. 

Our launch campaigns for Uber Eats Japan feature the likes of Tetsuko Kuroyanagi, Kei Nishikori, Nana Komatsu and Hiroshi Abe. Megastar duos declared their cravings across TV spots, bite-sized social media clips and humongous billboards at Shibuya Crossing. Not long after the launch, Uber Eats became Japan's no.1 food delivery service. Yum.

Ranked #1 most effective ad campaign of 2020 by Nikkei Shimbun.

「今夜、私が見るのは…」　2020年効果的だったCM10選

Uber Eats」日本版CM は錦織圭選手＆くっきー！のラリー合戦

Uber EatsのテレビCM第2弾、黒柳徹子と小松菜奈がヘアアレンジに挑戦！

黒柳徹子と小松菜奈がUber Eatsの新CMで共演　「今夜、私が頂くのは…」

黒柳徹子と小松菜奈「今夜私がいただくのは…」

【動画】小松菜奈＆黒柳徹子、料理名をかみまくり！　アドリブも満載　「Uber Eats」新CMのNGシーン公開

Uber Eats ウーバーイーツ「今夜、私が頂くのは」 黒柳徹子 小松菜奈

黒柳徹子＆小松菜奈が「Uber Eats」新CMに

ウーバーイーツ最新CMで女優小松菜奈＆黒柳徹子が共演｜豪華すぎる組み合わせが話題に。

Oddballs meet meatballs

Salesforce is the No. 1 CRM company in the world in terms of market share, as well as awareness overseas.
In order to raise its awareness in Japan, the company implemented a 360-degree marketing campaign that transcended online and offline boundaries.
Therefore, we were extensively involved in the planning and production of a wide variety of projects.

"AppExchange" offers more than 300 applications that extend the functionality of Salesforce. The most popular and highly rated applications in each category and industry were introduced in a ranking format. In addition to the UI, it is straightforward to understand while using attractive graphics and GIF animation. This lets us create a rich and gorgeous page that makes it an effective ranking list page. 

Because it's something you see every day, we made it easy to use, just like Salesforce.
We were in charge of producing an original calendar that Salesforce gives away to their customers every year.
We created a calendar that is both practical and well-designed, with visuals that convey Salesforce's core message and seasonal designs.

The digital age, whether it's online events, product-specific digital campaigns, or regional campaigns, we provided the creative that was fully optimized to the number of presentation Salesforce required.

We handle both digital and non-digital aspects of creating customer contact points with Direct Messages (DMs).
Interactive DMs, DMs with gifts, and even unusual Makimono-shaped DMs?, we created so many kinds of DMs that made people double take!

Salesforce, the leading cloud-based software company from San Francisco, has been supporting the LGBTQ+ community since day one, so it was only fitting that they be part of the biggest day for the Japanese community: the Tokyo Rainbow Pride. 

Following the concept of Matsuri (a Japanese traditional festival), Salesforce's TRP booth was covered in chōchin lanterns, hand-painted by calligrapher/drag queen/LGBTQ+ community influencer Maaya Wakasugi (www.maayamaaya.com), and housed five live HANAYUI performances (Ikebana flower art on hair) by Hanayuishi Takaya (http://takaya.boo.jp). All in all, a proud celebration of Pride, the Japanese, campy way. 

Salesforce's booth turned out to be a must-see attraction in the 2019 TRP, welcoming more than 3,700+ visitors in just two days, and was featured in several national and international media outlets.

Good things for all your needs.