Our multi-channel launch campaign for Canva showcases the platform's promise that anyone can use it to create impressive visual materials without the need for extensive design education. But there's a small problem with this: people will find it hard to believe that those with no prior design experience could make such brilliant designs.

'Make it Unbelievable' features Takeshi Kitano, the world-known auteur celebrated for his comedy and yakuza films, and Gekidan Hitori, a Japanese filmmaker and actor who recently made a biopic based on Kitano's life. Picked for their well-known on-screen personas, they quickly revert to these when a proud Kitano shows Gekidan Hitori a presentation he has created on Canva for his new venture. It's of such a high standard, that Hitori doesn't believe Kitano actually made it himself and tells him so. Things go sideways from there and escalate to a dramatic degree, with both stars sticking to their versions till the bitter end. 

For the second chapter of our “Make it Unbelievable” campaign, Takeshi Kitano and Gekidan Hitori are back, this time as rival daimyos in the Sengoku era. After years of war, they have finally agreed to put an end to hostilities. To celebrate, Kitano made a stunning SNS post. He proudly shows it to Hitori, who, smirking, refuses to believe Kitano could've created something so pretty. The disbelief escalates quickly—threatening not just their truce, but the entire nation!

For the third episode of the “Make it Unbelievable” trilogy, Takeshi Kitano returns as the CEO of a fashion brand poised to take over Japan's couture scene. But when Kitano discovers that his franchisees have been messing with his logo, he's the one in disbelief.

https://www.brandinginasia.com/canva-launches-funny-campaign-film-in-japan-starring-takeshi-kitano-and-gekidan-hitori-make-it-unbelievable/

https://lbbonline.com/news/medieval-japanese-lords-craft-unbelievable-social-posts-in-canva

Make it Unbelievable

When you pair up two celebrities with little in common except a growling appetite, you get some pretty off-the-wall comedy. And a roaring success. 

Our launch campaigns for Uber Eats Japan feature the likes of Tetsuko Kuroyanagi, Kei Nishikori, Nana Komatsu and Hiroshi Abe. Megastar duos declared their cravings across TV spots, bite-sized social media clips and humongous billboards at Shibuya Crossing. Not long after the launch, Uber Eats became Japan's no.1 food delivery service. Yum.

Ranked #1 most effective ad campaign of 2020 by Nikkei Shimbun.

「今夜、私が見るのは…」　2020年効果的だったCM10選

Uber Eats」日本版CM は錦織圭選手＆くっきー！のラリー合戦

Uber EatsのテレビCM第2弾、黒柳徹子と小松菜奈がヘアアレンジに挑戦！

黒柳徹子と小松菜奈がUber Eatsの新CMで共演　「今夜、私が頂くのは…」

黒柳徹子と小松菜奈「今夜私がいただくのは…」

【動画】小松菜奈＆黒柳徹子、料理名をかみまくり！　アドリブも満載　「Uber Eats」新CMのNGシーン公開

Uber Eats ウーバーイーツ「今夜、私が頂くのは」 黒柳徹子 小松菜奈

黒柳徹子＆小松菜奈が「Uber Eats」新CMに

ウーバーイーツ最新CMで女優小松菜奈＆黒柳徹子が共演｜豪華すぎる組み合わせが話題に。

Oddballs meet meatballs

Condoms are not just in men's wallets now, but in women's purses too. Research shows that in some parts of Japan, women actually buy more condoms than the male population, proving that both genders have become very attentive to contraception and the quality of it. However, in contrast to the context above, Japan is one of the most sexless (セックスレス) nation with approximately 77% of Japanese couples rarely talking about sex. We really wanted to steam things up and get these love birds giggling on their way home or even perhaps to the nearest Love-Hotel. Thus, we teamed up with SKYN and launched the brand in Japan with a unique approach to target couples instead of just men, which no other brands were doing, making SKYN the #1 selling condom on Amazon as of today. We were able to shed a positive and vibrant spotlight towards the topic of sex, in a way people can truly open up to. Like, really open up.

SKYN condoms wanted to remind couples in a long-term relationship about the fresh and exciting feelings they had for each other when they first met, which often fades in time, especially when the relationship becomes long term. They also wanted to remind them, and encourage them to reflect on, why they are still together now, and what started this journey they decided to take together.

“Meeting Again For The First Time” is an exciting experiment in the form of a short film which asks: can a couple rekindle their feelings for each other, if they met again for the first time?Married for ten years, Haruka Hatakeyama, Chiaki Hatakeyama, volunteered to be hypnotized for the social experiment. Both were carefully and slowly hypnotized individually, with the final aim of getting them to forget each other.After the hypnosis and before the film recording began, the director briefed each hypnotized couple that they were to meet another person for a really informal chat, that is all the information they had. So, when they came in to speak with one another, it was as though they both never met each other.

Creating content? Check! Design? Check! Developing the "SKYNBUN" website? Check! Check! and Check! What is  "SKYNBUN" you ask? It's a newspaper delivered by SKYN, "the" new soft tactile iR material condom sold in more than 30 countries around the world and holding #1 in marketshare globally. With a focus: "To a softer relationship", SKYNBUN aims deliver articles with a bit of sex and humor to all the Japanese lovers out there.

How do couples get together? Is it coincidence or is it fate? 

Looking back, sometimes it feels like the chain of events leading to love are too good to be true.  

"Thread of Fate" - a Japanese myth - dictates that two people are connected by an invisible thread, 

and that everything is the result of fate. Slowly, but surely, we are pulled to each other, 

only to end up in the arms of our one true love. 

In this new experiment we put this myth to the test, and see if two people in love are 

actually connected by the "Thread of Fate."

When couples love each other deeply, something special happens. 

It makes us feel deeply connected, and enables us to find one another, even with our eyes closed. 

In our new campaign, we experimented to see if partners are able to find one another, 

just with the feeling of their partner's hands.

Members of the LGBTQ community have become experts in telling apart opportunistic brands from allies. And like always, we came through extra-smoothly. When one of our associates discovered an extra lubricated condom in America, we saw it as an opportunity to provide a much-needed product in Japan: a condom specially designed to satisfy diverse sexual relationships. We, then, not only successfully persuaded SKYN to challenge this untapped market but also creatively directed and produced Japan's first and only LGBTQ condom: the SKYN Extra LUB. With the new product at hand, we activated it with the world's first Condom Fitting Room at the Tokyo Rainbow Pride with GENXY, the #1 online LGBTQ magazine in Japan. Famed illustrator otokonokoto gave the campaign its unique visual identity. The rest is history: the buzz was so huge that SKYN's booth became the biggest hit at that year's Pride and blew up on social media. Most importantly, SKYN Extra LUB was successfully launched, making them the pioneers of the newly found market and a brand that really cares. Smooth.

"SKYN" seems to be a bold name in the game, but really lives up to its reputation. We held focus groups to test SKYN, receiving a 90% positive feedback preferring SKYN Condoms over ordinary latex condoms. And no, we did not watch. In such a conservative "hush-hush" environment, we needed to take a subtle, yet bold approach to give couples a warm and cozy nudge to get them going. Inspired by SKYN's innovative soft material we developed the message, "Let's have a softer relationship," and created a free newspaper called SKYNBUN—a pun on the Japanese word for newspaper, "shinbun." We then placed a SKYN condom sample in each SKYNBUN Newspaper and used it as a classic vehicle to softly and discreetly hand it out to couples in front of movie theaters, etc., key dating areas throughout Tokyo. With 3 different designs covering stimulating themes to enjoy sex, and a SKYN Condom inside, we are sure some couples cancelled their plans for the evening.

Make love, share SKYN.