Our multi-channel launch campaign for Canva showcases the platform's promise that anyone can use it to create impressive visual materials without the need for extensive design education. But there's a small problem with this: people will find it hard to believe that those with no prior design experience could make such brilliant designs.

'Make it Unbelievable' features Takeshi Kitano, the world-known auteur celebrated for his comedy and yakuza films, and Gekidan Hitori, a Japanese filmmaker and actor who recently made a biopic based on Kitano's life. Picked for their well-known on-screen personas, they quickly revert to these when a proud Kitano shows Gekidan Hitori a presentation he has created on Canva for his new venture. It's of such a high standard, that Hitori doesn't believe Kitano actually made it himself and tells him so. Things go sideways from there and escalate to a dramatic degree, with both stars sticking to their versions till the bitter end. 

For the second chapter of our “Make it Unbelievable” campaign, Takeshi Kitano and Gekidan Hitori are back, this time as rival daimyos in the Sengoku era. After years of war, they have finally agreed to put an end to hostilities. To celebrate, Kitano made a stunning SNS post. He proudly shows it to Hitori, who, smirking, refuses to believe Kitano could've created something so pretty. The disbelief escalates quickly—threatening not just their truce, but the entire nation!

For the third episode of the “Make it Unbelievable” trilogy, Takeshi Kitano returns as the CEO of a fashion brand poised to take over Japan's couture scene. But when Kitano discovers that his franchisees have been messing with his logo, he's the one in disbelief.

https://www.brandinginasia.com/canva-launches-funny-campaign-film-in-japan-starring-takeshi-kitano-and-gekidan-hitori-make-it-unbelievable/

https://lbbonline.com/news/medieval-japanese-lords-craft-unbelievable-social-posts-in-canva

Make it Unbelievable

When you pair up two celebrities with little in common except a growling appetite, you get some pretty off-the-wall comedy. And a roaring success. 

Our launch campaigns for Uber Eats Japan feature the likes of Tetsuko Kuroyanagi, Kei Nishikori, Nana Komatsu and Hiroshi Abe. Megastar duos declared their cravings across TV spots, bite-sized social media clips and humongous billboards at Shibuya Crossing. Not long after the launch, Uber Eats became Japan's no.1 food delivery service. Yum.

Ranked #1 most effective ad campaign of 2020 by Nikkei Shimbun.

「今夜、私が見るのは…」　2020年効果的だったCM10選

Uber Eats」日本版CM は錦織圭選手＆くっきー！のラリー合戦

Uber EatsのテレビCM第2弾、黒柳徹子と小松菜奈がヘアアレンジに挑戦！

黒柳徹子と小松菜奈がUber Eatsの新CMで共演　「今夜、私が頂くのは…」

黒柳徹子と小松菜奈「今夜私がいただくのは…」

【動画】小松菜奈＆黒柳徹子、料理名をかみまくり！　アドリブも満載　「Uber Eats」新CMのNGシーン公開

Uber Eats ウーバーイーツ「今夜、私が頂くのは」 黒柳徹子 小松菜奈

黒柳徹子＆小松菜奈が「Uber Eats」新CMに

ウーバーイーツ最新CMで女優小松菜奈＆黒柳徹子が共演｜豪華すぎる組み合わせが話題に。

Oddballs meet meatballs

The task was huge: Take Martell to their rightful place in the minds and hands of younger millennials. How could we introduce the brand to a brand new generation while still retaining its existing audience? This is how.

A Drag Queen, A Writer, An ASMR artist and A Heavy Metal Band Walk Into A Bar... 

To spark conversation around Martell NCF's tagline 'Be Curious', we created a branded video 

series in collaboration with local alternative media outfit, RICE Media, and dared Singaporeans 

to step out of their comfort zones. "Curious Sessions" brought together two parties from vastly 

different backgrounds as they dove head-first into curious, lesser-known subcultures. It also 

takes immense pride in featuring Singapore's first branded queer content. Cheers to progress.

I, a straight guy, was a drag queen for a night. Here’s what it taught me

In 2019, we launched Singapore's first branded virtual influencer, Audy Bleu. With a personality as bright as her electric blue hair, Audy helped Martell fulfill a specific need - to bring the brand into the social media conversations in an audacious way. She has partied with the who's who of the party scene at Martell events, concocted exclusive Martell cocktail recipes, and even collaborated with her PUMA virtual counterpart, Maya. Considering the amount of shares, comments, and questionable DMs she's received, we'd like to think Audy turned out to be a virtual success.

INSIDE THE MIND OF SINGAPORE’S FIRST VIRTUAL INFLUENCER, AUDY BLEU

The year is 2020, and Singapore is staying home for good reason. Since bar-hopping was out of the picture, how could we still get people thinking and drinking Martell? The solution: #MartellHomemade, a digital initiative that saw us bringing entertainment and cocktail recipes right to people's homes. Working together with DJs and Martell's brand ambassadors, #MartellHomemade saw weekly programmes filled with branded Facebook Live DJ sets, and videos of unique cocktail recipes viewers could make at home. Fun fact: The cocktails were so popular, they've found their way to bars and clubs as mainstay menu items.

Cognac? That's what my uncle drinks..