Our multi-channel launch campaign for Canva showcases the platform's promise that anyone can use it to create impressive visual materials without the need for extensive design education. But there's a small problem with this: people will find it hard to believe that those with no prior design experience could make such brilliant designs.

'Make it Unbelievable' features Takeshi Kitano, the world-known auteur celebrated for his comedy and yakuza films, and Gekidan Hitori, a Japanese filmmaker and actor who recently made a biopic based on Kitano's life. Picked for their well-known on-screen personas, they quickly revert to these when a proud Kitano shows Gekidan Hitori a presentation he has created on Canva for his new venture. It's of such a high standard, that Hitori doesn't believe Kitano actually made it himself and tells him so. Things go sideways from there and escalate to a dramatic degree, with both stars sticking to their versions till the bitter end. 

For the second chapter of our “Make it Unbelievable” campaign, Takeshi Kitano and Gekidan Hitori are back, this time as rival daimyos in the Sengoku era. After years of war, they have finally agreed to put an end to hostilities. To celebrate, Kitano made a stunning SNS post. He proudly shows it to Hitori, who, smirking, refuses to believe Kitano could've created something so pretty. The disbelief escalates quickly—threatening not just their truce, but the entire nation!

For the third episode of the “Make it Unbelievable” trilogy, Takeshi Kitano returns as the CEO of a fashion brand poised to take over Japan's couture scene. But when Kitano discovers that his franchisees have been messing with his logo, he's the one in disbelief.

https://www.brandinginasia.com/canva-launches-funny-campaign-film-in-japan-starring-takeshi-kitano-and-gekidan-hitori-make-it-unbelievable/

https://lbbonline.com/news/medieval-japanese-lords-craft-unbelievable-social-posts-in-canva

Make it Unbelievable

When you pair up two celebrities with little in common except a growling appetite, you get some pretty off-the-wall comedy. And a roaring success. 

Our launch campaigns for Uber Eats Japan feature the likes of Tetsuko Kuroyanagi, Kei Nishikori, Nana Komatsu and Hiroshi Abe. Megastar duos declared their cravings across TV spots, bite-sized social media clips and humongous billboards at Shibuya Crossing. Not long after the launch, Uber Eats became Japan's no.1 food delivery service. Yum.

Ranked #1 most effective ad campaign of 2020 by Nikkei Shimbun.

「今夜、私が見るのは…」　2020年効果的だったCM10選

Uber Eats」日本版CM は錦織圭選手＆くっきー！のラリー合戦

Uber EatsのテレビCM第2弾、黒柳徹子と小松菜奈がヘアアレンジに挑戦！

黒柳徹子と小松菜奈がUber Eatsの新CMで共演　「今夜、私が頂くのは…」

黒柳徹子と小松菜奈「今夜私がいただくのは…」

【動画】小松菜奈＆黒柳徹子、料理名をかみまくり！　アドリブも満載　「Uber Eats」新CMのNGシーン公開

Uber Eats ウーバーイーツ「今夜、私が頂くのは」 黒柳徹子 小松菜奈

黒柳徹子＆小松菜奈が「Uber Eats」新CMに

ウーバーイーツ最新CMで女優小松菜奈＆黒柳徹子が共演｜豪華すぎる組み合わせが話題に。

Oddballs meet meatballs

To create awareness and engagement with a younger audience (Driven Youth & New Design Leaders), Porsche Japan has initiated a project called the "Art Car." We collaborated with a Japanese artist, Shun Sudo, to create a one-of-a-kind exclusive artwork with the new Porsche Taycan. Our concept was to recreate a stylized Kabuki stage with the Taycan at the center, as if an actor on stage, receiving all the glory and attention for its presence. This project rolled out on Porsche Japan's website and social channels with real-life installations at Porsche dealers around the country.

At the intersection between the virtual and the real, present and future, the More Than Real content ecosystem sets the Porsche Vision GT as the ideal vision for a sports car, showing us what is possible and underlining that motorsport—whether real or virtual—is part of Porsche's DNA. More Than Real blurs the line between fact and fiction, innovating how users can experience the Porsche brand and making it more approachable to our young and digital-first target groups. The More Than Real campaign spurs a multitude of executions that create an ever-evolving story establishing an image that Porsche is an innovative and pioneering sports car brand.

Art Car Project.